Keywords do have an impact on the cost of monthly SEO, as they determine the level of competition and the amount of effort required to rank a website. If highly competitive keywords are targeted, the cost is likely to be higher, as more effort has to be invested in creating high-quality content, building relevant backlinks and optimizing on-page elements. Additionally, the cost of targeting a larger number of keywords also increases, as it requires more resources to track and analyze the performance of each keyword. On the other hand, if less competitive keywords are targeted, the cost is likely to be lower, but the impact on traffic and conversions may also be lower. Therefore, it is crucial to find a balance between the cost and effectiveness of targeting keywords to achieve the best return on investment for SEO efforts.

SEO is a long-term process that requires consistency and patience. While you may start to see some improvements in your website’s search engine ranking within the first 60-90 days weeks of implementing it, it typically takes several months to see significant results. The exact timeline for how long it takes for SEO to start working will depend on a variety of factors, including the competitiveness of your industry and the quality of your content and website design. It’s important to remember that SEO is not a one-time fix, but rather an ongoing effort to optimize your website for search engines and maintain its relevance and authority over time. Consistently creating valuable content, building quality backlinks, and staying up-to-date with the latest SEO best practices can help accelerate the results of your SEO efforts.

Yes, it is recommended to have your SEO managed long term for the following reasons:

1. SEO is an ongoing process that requires continuous monitoring and adjustments to maintain and improve search rankings.

2. The search engine algorithms are constantly evolving, and a long-term SEO strategy can help you stay ahead of the curve.

3. Consistently producing high-quality content and building quality backlinks takes time and requires a long-term commitment.

4. Your competitors are likely investing in SEO, and if you don’t keep up, you risk falling behind in search rankings.

5. Long-term SEO management can help ensure that your website stays relevant and visible to potential customers, which can lead to increased traffic, leads, and conversions.

Measuring the success of SEO efforts is essential to track the progress and effectiveness of different strategies implemented. Below are some ways to measure the success of SEO efforts:

1. Organic Traffic: Analyzing organic traffic to the website via search engines is one of the significant indicators of SEO success.

2. Keyword Rankings: Checking the rankings of targeted keywords is crucial to know if the SEO strategy is moving in the right direction.

3. Conversion Rates: Keeping track of conversions, such as leads or sales, and comparing them from before and after SEO implementation will provide insights into the improved effectiveness.

4. Bounce Rates: A high bounce rate can signify that website visitors are not interested, thus requiring revisiting SEO strategies.

5. Backlinks: Analyzing the backlink profile and the number of referring domains indicates increased website authority and credibility.

Overall, a combination of these metrics can be utilized to assess the success of SEO efforts and to make any necessary adjustments to the strategies implemented.